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Partners FAQ

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  • What is Troy Media Digital Solutions?

    TMDS is a division of Troy Media, the company that has been supplying quality original editorial content to media outlets like yours across Canada since 2005. The new division exists to help small to medium sized community news outlets adapt and thrive in the digital age. It is led by a team of award-winning journalists and visionary newspaper industry executives.

  • How will you help me make money?

    Troy Media is a nationally-recognized and trusted distributor of editorial content to media outlets across Canada.

    You will have access to our national distribution channels to help promote your community and its businesses to media and readers across Canada. You are the voice to your community's growth and prosperity.

    Community business development

    Tell your community's stories to all of Canada by accessing our national distribution channels. Work with local government and business to promote your community across Canada. (View our 2018 national distribution media kit)

    Ad platforms

    Sell ads to your community through our local, automated ad platform. Troy Media receives 15% of each ad to help us maintain and grow our network.

    Sell ads across our network through our national ad platform. You receive 70% of any local ad you up-sell to our national ad platform. You also receive a percentage of any other ads sold by Troy Media through its national ad platform and which appear on your news site. Your revenue is based on clicks and impressions. (In final stages of testing)

    Troy Media VIP Thought Leadership program

    Troy Media VIP Thought Leaders share their insights with readers and decision makers from across Troy Media’s growing network of Affiliate, Associate and Partner news sites to build credibility with potential customers, hires, partners and investors.

    Their content – professional editing to ensure it meets Troy Media’s standards - is also be distributed to our national media outlet subscribers.

    The cost for our VIP Thought Leadership program is $2750 per year, for up to 6 commentaries per year.

    You make 20% for each VIP Thought Leader you sell in your local community.

    Partner content

    25% of all revenue generated through partner content, formerly called advertorials, is divided among those Affiliate, Partner and Associate news sites which run the content. Partner content is written by Troy Media journalists.

    Sell your own partner content to your local community and distribute it across our growing national network of news sites and media outlet subscribers. Ask us the cost of accessing our distribution network.

    Sponsored content

    Troy Media often receives requests to run content submitted by third parties. A portion of all revenue is divided among those Affiliate, Partner and Associate news sites which agree to run the content.

    Our services help community news outlets cut costs, achieve new efficiencies and develop new revenue streams through a series of services that support business development. With a stronger bottom line, your company will increase in value.

  • What other benefits are there?

    TMDS can take on many of the routine tasks that bog down local community outlets – editing, posting content on the web, finding and retaining staff. (Charges apply) Freed from these burdens, you are able to spend more time in the community, building relationships and developing new advertising and Thought Leader clients. Our experienced team of editors ensure your content is edited to professional standards.

  • Is SEO included?

    Basic SEO for your news site is included. More intensive SEO is available. You will receive a quote after a news site audit ($349) is performed. You will receive the audit report.

    The free version of YoastSEO is included on your news site. The Premium version is available at an additional charge. Ask us for details.

    Troy Media is always upgrading its selection of plugins, which may lead to some being discontinued and replaced by others.

    You are responsible for the SEO for each of your local articles.

  • What will my news site look like?

    Because our network is built to broadcast a large number of articles and images across a large number of news sites, the look of your site is limited to the themes we have created that work seamlessly together.

    However, that does not mean we can't customize the themes to reflect your needs, as long as the core is left intact.

    Basic customization to the look is included in your package. The cost for more extensive customization is $60 per hour. However, your new look will still be based on the core of the themes we have created to ensure seamless integration.

  • How complicated is it to move our site to your servers?

    It depends on two things: whether you are currently running a Wordpress site and the size of your database.

    Our techs will require access to the back end of your current site to evaluate its compatibility with our system.

    If there are no major issues (and there usually aren't) it will take us about a week to move your site to our servers and run our tests.

    Your site will not be down at any time during the move. Once our tests are completed, we will change your site's DNS to our servers.

    If there are major issues, which usually has to do with the size of the database, we will send you a report outlining the issues and our suggestions on how we can overcome them.

  • What does it mean to be a Troy Media Partner?

    As a Troy Media Partner, we will provide you with a complete turnkey operation, from development to hosting to maintenance of your SSL-enabled news site. ALL of our content will also be posted daily on your site.

    In return, you will cover your community's local news and post it on your site. Your local news will be front and centre on your news sites homepage.

    You will also be responsible for selling ads to your local community. Your site has access to a fully automated local ad platform your advertisers can access to publish their own ads, without any help from you. Of course, you will be able to approve the ads before they appear on your news site.


  • What will it cost me?

    Only $25 per month for SSL-enabled news site hosting. Maintenance, security and all updates are FREE.

    Otherwise, there are no upfront or monthly charges for our basic services. We only make money if you make money.

    We post ALL of our content to your site for FREE, ensuring that your site is fresh with new content every day.

    While some our other services do require payment, they are only added at your request.

  • What is included in your Basic Services?

    Everything to get you up and running quickly.

    • Creation and maintenance of your mobile-ready, responsive news site, hosted for only $25 per month.
    • Daily dissemination of ALL Troy Media’s original editorial content to keep your news site “fresh.” Search engines love daily fresh content
    • Access to Troy Media’s workflow process which will boost your productivity
    • Access to a localized advertising platform to boost your local ad revenue
    • Access to Troy Media’s proprietary national advertising platform to boost your national ad revenue
    • Revenue sharing from all sponsored content, advertorials and special sections produced by Troy Media
    • Automatic posting to your Facebook and Twitter accounts if required
    • Development of customized apps, including a mobile app if required
    • Free use of our plugins
    • Free SSL
  • Who owns the content on our site?

    All local content produced by you is owned by you.

    All Troy Media content is owned by Troy Media.

  • What happens if I decide to end the Partnership arrangement?

    Troy Media will work with you to make the transition as easy as possible. The database containing your content will be sent to you for uploading to another server.


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