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Affiliates FAQ

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  • What does it mean to be a Troy Media Affiliate?

    As a Troy Media Affiliate, we will provide you with a complete turnkey operation, from development to hosting to maintenance of your SSL-enabled news site. ALL of our content will also be posted daily on your site.

    In return, you will cover your community's local news and post it on your site. Your local news will be front and centre on your news sites homepage.

    Our Affiliate Program is a mutually beneficial relationship. You are an independent business. Your local brand remains unique and strong, but the services and content offered by TMDS gives you the power to offer your readers and customers more, AND increase your revenue opportunities.

    You will also be responsible for building a relationship with your local community.


  • What is Troy Media Digital Solutions?

    TMDS is a division of Troy Media, the company that has been supplying quality original editorial content to media outlets like yours across Canada since 2005. The new division exists to help small to medium sized community news outlets adapt and thrive in the digital age.

  • How do you make money?

    Our affiliates and TMDS jointly profit from a new network of web-based community information hubs, which will attract new sources of advertising revenue not currently serving local markets.

  • How will you help me make money?

    Troy Media is a nationally-recognized and trusted distributor of editorial content to media outlets across Canada.

    You will have access to our national distribution channels to help promote your community and its businesses to media and readers across Canada. You are the voice to your community's growth and prosperity.

    Community business development

    Tell your community's stories to all of Canada by accessing our national distribution channels. Work with local government and business to promote your community across Canada.

    Ad platforms

    Sell ads to your community through our local, automated ad platform. Troy Media receives 50% of each ad to help us maintain and grow our network.

    You receive 50% for any pay per clicks on your site.

    Troy Media VIP Thought Leadership program

    Troy Media VIP Thought Leaders share their insights with readers and decision makers from across Troy Media’s growing network of news sites to build credibility with potential customers, hires, partners and investors.

    Their content – professional editing to ensure it meets Troy Media’s standards - is also be distributed to our national media outlet subscribers representing over 1600 outlets.

    The cost for our VIP Thought Leadership program is $3250 per year, for up to 6 commentaries per year. We pay you 20% for each VIP Thought Leader you send us.

    Partner content

    25% of all revenue generated through partner content, formerly called advertorials, is divided among those Affiliate, Partner and Associate news sites which run the content. Partner content is written by Troy Media journalists.

    Sell your own partner content to your local community and distribute it across our growing national network of news sites and media outlet subscribers. Ask us the cost of accessing our distribution network.

    Media releases

    Troy Media has partnered with The Newswire, a Canada-based media release network. The cost to send a release from your community thru our network is $250 per release: you keep $50.

    Sponsored content

    Troy Media often receives requests to run content submitted by third parties. A portion of all revenue is divided among those Affiliate, Partner and Associate news sites which agree to run the content.

    Our services help community news outlets cut costs, achieve new efficiencies and develop new revenue streams through a series of services that support business development. With a stronger bottom line, your company will increase in value.

  • What other benefits are there?

    TMDS can take on many of the routine tasks that bog down local community outlets – editing, posting content on the web, finding and retaining staff (charges apply). Freed from these burdens, you are able to spend more time in the community, building relationships and developing new advertising and Thought Leader clients. Our experienced team of editors ensure your content is edited to professional standards.

  • OK, I get that. What else?

    Included in our services:

    • Creation and maintenance of your mobile-ready, responsive website on our servers
    • Daily dissemination of Troy Media’s original editorial content to keep your website “fresh.” Search engines love daily fresh content
    • Professional editing and posting of your local news, is available (ask us for a quote) to reduce your workload even further. You will then be able to copy and paste the edited copy to your print editions
    • Access to Troy Media’s workflow process which will boost your productivity
    • Access to Troy Media’s proprietary national advertising platform to boost your national ad revenue
    • Revenue sharing from all sponsored content, advertorials and special sections produced by Troy Media
    • Automatic posting to your Facebook and Twitter accounts if required
    • Development of customized apps, including a mobile app if required
  • What will it cost me?

    The cost to become a Troy Media affiliate (including hosting fees and ALL of our content posted daily to your site) is only $99.95 per month.

  • Aren’t you just a company that sends me free content?

    Not any more. Troy Media has been a supplier of both free and premium content for more than 15 years. Through our experience interacting with editors and owners across the country, we heard of a need for enhanced services to help small to medium sized community outlets adapt to the digital age. Our experienced team of successful entrepreneurs and editors have developed a unique model that no other company is offering.

  • Will I be losing control of my business?

    Absolutely not. You retain 100% ownership of your brand and your local content is always front and centre.

  • This seems too good to be true. What’s the catch?

    There is no catch. What you see is what you get. We’re offering this deal because it is a win for your company and a win for ours. You get web hosting and maintenance, and all of the incredible editorial content that Troy Media has to offer for only $99.95 per month. We get something in return . . . the ability to include you in our network of affiliates, which increases reach and readership, and will enable us to sell advertising on a broader scale. And, oh yes, you get to share in that, as well.

  • Can I post my own local content?

    Yes! You will be given access to your news site's admin area. TMDS does offer a service, for extra cost, for editing and posting of your local content, but most outlets prefer to handle their own.

  • Are there images available to illustrate the editorial content?

    TMDS has a broad range of images available for your use through third-party suppliers. We supply photos or illustrations for all of our content posted to your site. You can use any you find under Media.

  • Is SEO included?

    Basic SEO for your news site is included. More intensive SEO is available. You will receive a quote after a news site audit ($349) is performed. You will receive the audit report.

    YoastSEO Premium is included on your news site for free.

    Troy Media is always upgrading its selection of plugins, which may lead to some being discontinued and replaced by others.

    You are responsible for the SEO for each of your local articles.

  • What will my news site look like?

    Because our network is built to broadcast a large number of articles and images across a large number of news sites, the look of your site is limited to the themes we have created that work seamlessly together.

    However, that does not mean we can't customize the themes to reflect your needs, as long as the core is left intact.

    Basic customization to the look is included in your package. The cost for more extensive customization is $60 per hour. However, your new look will still be based on the core of the themes we have created to ensure seamless integration.

    To view some of our current sites:

    The Portage Citizen


    The Grizzly Gazette



  • How complicated is it to move our site to your servers?

    It depends on two things: whether you are currently running a Wordpress site and the size of your database.

    Our techs will require access to the back end of your current site to evaluate its compatibility with our system.

    If there are no major issues (and there usually aren't) it will take us about a week to move your site to our servers and run our tests.

    Your site will not be down at any time during the move. Once our tests are completed, we will change your site's DNS to our servers.

    If there are major issues, which usually has to do with the size of the database, we will send you a report outlining the issues and our suggestions on how we can overcome them.

  • Who owns the content on our site?

    All local content produced by you is owned by you.

    All Troy Media content is owned by Troy Media.

  • What happens if I decide to end the Affiliate arrangement?

    Troy Media will work with you to make the transition as easy as possible. The database containing your content will be sent to you for uploading to another server.


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