Reaching the top of the search results takes a lot of effort, but it doesn't have to be hard
Looking for a quick and effective SEO guide? You are on the right page. Reaching the top of the search results takes a lot of effort, but it doesn’t have to be hard. Here are five tips to optimize your website, each of which is very easy to implement.
- Create proper page titles and descriptions
With any SEO strategy, having proper title tags and descriptions are critical. These are the most important characteristics of an optimized page, since they are used to help users and search engines understand what the page is about.
- SEO Page Title
A good page title should always be clear, spark curiosity and accurately describes the page’s content. Each page needs to have a unique page title.
- SEO Meta Description
A Meta description should be brief, no longer than 135 to 160 characters and include your most important keywords. Since the quality of your description can influence the decision of visitors, which will in turn influence the click-through rate, it is very important for you to be as appealing and descriptive as possible.
- Utilize anchor text
Google loves internal linking. Anchor text is the best way to do this. If you’re unclear about what this is, it is the visible, clickable words (hyperlinks) used to link one web page to other areas of your website. For crawlers, anchor texts are used as an indicator of the page’s topic for search engines.
For each page, create two to three internal links to other relevant and useful content if possible. You should also link out to authority sites whenever you can. The key thing to remember is, as long as the content you’re linking to is valuable or helping users navigate the site better, Google will reward you.
You can create an anchor text by using this simple HTML code:
- <a href=”http://www.example.com”>Anchor Text</a>
Anchor Text is the text or the portion of the sentence that will have the hyperlink on your page.
- Add alt text to all your images
Adding alt text to your images is another way to ensure that your images are working hard. Alt text is a word, phrase or short description that can be attributed to an image. This text is especially important and is considered a basic best practice since this is what is displayed when visitors are unable to access your images.
You can use this description to signal the relevancy of your content to search engines by using keywords or creating a unique description of the image being displayed. Additionally, you should ensure that your images are properly sized.
- Use an SEO audit tool to check everything
An SEO audit will help you to identify any weaknesses in your website and recommend fixes for them. There are several SEO audit tools available to help you analyze your site and identify any issues. Tools such as Screaming Frog, Seoptimer, SE Ranking Website Audit and MySiteAuditor are great for helping to achieve your goals. At the end of your audit, you should have a comprehensive list of steps to follow to improve your site’s performance.
- Create an XML sitemap and submit it to Google
A sitemap is an XML file of all the pages on a website. This map is a way for you to tell search engines all about your website and make it easier for the bots to index the pages. It also allows you to include additional information about each URL so search engines can crawl the site more intelligently.
If you’re ready to get started, here’s what to do:
- Visit a sitemap generator site like xml-sitemaps.com to create your XML sitemap.
- Add the sitemap to your website.
Use Google Webmaster Tools to submit your XML sitemap to Google.
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